Optimize your websites with search engine article optimization
Search Engine Optimization (SEO) needs to be a factor in an online home based business. Starting a website is a way to get your name, interests and what you have to offer out on the World Wide Web.
A vast majority of internet users use search engines to find what they are looking for. As an online entrepreneur it is beneficial to know what search engines look for when they return search results.
Having a website would be a waste of time without the proper SEO.
When you have a Website with information that has proven to be of great interest to the online community you will have to optimize it for online success.
The amount of search volume generated by keywords and terms is the building block for search engine optimization. Your websites content should be directly related relevant to one topic. This will allow search engine algorithms to determine how to index your website.
Indexing is how search engines store websites so they will have relevant information to return when users perform a search.
SEO; for keywords and phrases:
To determine how often words and phrases are looked up in search engines go to:
Type in "Work at Home Business". You see it generates over 37,000 in monthly search volume. (at the time this article was written)
Search volume needs to be the basis of what you're looking for and how many other sites are competing for the same word or phrases should also be considered. Your website content should focus providing quality content surrounding your keywords or phrases.
*Note: focusing on keywords does not mean repeating them over and over within your content. It has been said that Google considers websites with repetitive keywords as "spammy".
If Google labels your website as spammy you will have difficulty getting indexed and ranked. So beware!
Search engine optimization entails many things but the goal is to provide search engines with websites they can identify to be of value.
"Quality content is discussed in my Latent Semantic Indexing article via the site map."
Having quality backlinks is another common but sometimes overlooked SEO strategy. Posting your website content to article and search engine directories is one way of achieving multiple backlinks. Obtaining quality backlinks is the most time consuming part of SEO and it is recommended that this process be outsourced.
The results you see from backlinks can take several months but the page rank and traffic you will obtain from it is astounding.
This is not an overnight process, SEO takes time!
For HTML websites you can optimize for search engine robots by adding specific <meta> tags in your source code.
If you view the source code of this page you will see:
You should also have your keyword or phrase in your
article/content headings. When search engine robots crawl your webpage they will
find that your title specifies what the webpage is about. The keyword meta
tag will further specify what terms will be discussed in your content (no
need for a space between the commas). The description meta tag is how your
webpage will appear in the search index.
Ultimately you are trying to ensure your webpage appears in search engine results when someone does a search on your topic or keyword/phrase.
Lets Flash forward:
You have built a highly optimized website with a highly searched keyword phrase that has multiple articles which are spin-offs of you keyword/phrase. For instance:
Work at Home: (phrase)
So you would have the main "phrase" as your home page and 3 different pages with articles. (These are broad topics used for example only.)
Remember each article must use the article phrase in its content (this is called "keyword density).
Again, be very light with the density (no more than 7%). Keyword density has increasingly become less important to search engine robots as it can be viewed as spam if over used. What search engine bots do find important is what synonymic terms are used with your keywords.
On your website, the home page links to each article page and each article links to the subsequent article. No article will link to the previous article or to the homepage (within the article content). Place a:
links on each article page.
The aforementioned is a basic website linking structure which will allow search bots to move fluidly through your website without running into broken links.
This is important for search engine optimization because it will allow the robots to crawl your entire site. When you link from one page to the next have the link as far down in the article as possible. This will allow the search engine bot to fully crawl your articles.
Submit your homepage URL to multiple web directories to get your site indexed (outsource). There are paid and unpaid web directory services. I'd suggest using the unpaid services for now.
Search engine robots frequently scan web and article directories for information
Once your website is indexed submit each of your ARTICLES to article directories (outsource or buy article submitter software).
Using high page ranking article directories to place your articles in would be preferred. Do a search on "search engine friendly directories".
Keep your website optimized and with fresh content by adding two articles a week and do not forget to submit them to article directories.
When starting out start by adding just 2 articles per week for 3 months. If your not seeing more traffic you will need to review your content for quality and keyword use.
Studies have shown that search engines favor organic website growth over daily article generator software that adds 50 or so articles a week or a day to a new website.
Search engine optimization (SEO) is a tedious task.
As mentioned before; for a fee, companies will optimize your website and submit them to directories, but beware, you get what you pay for.
For instance, some companies advertise they will submit your website to 1000 search engine friendly directories for $100. More than likely these companies will not give your site the proper submission it deserves.
Submission of your ar
Submitting articles to search engine directories is a time consuming task and it is not cheap. On the other hand, when your site is submitted to the right directories the rewards are astounding.
It is only worth getting a website optimized if people have genuine interest in the information you offer.
Don't forget that there is a substantial amount of time involved with submitting content to directories and in order to grow your Home Based Business you may need to find a Article submitter software that will allow you to input your information and submit to hundreds of article directories with the click of your mouse.
Once you have built a highly search engine optimized website you can use Adsence or Affiliate marketing to capitalize on your achievement.